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HANDLING CUSTOMER COMPLAINT

- As a retailer they must know how to handle customer complaint effectively.

There are 3 types of complaints that always customer make a complaints:

delivery

error

  • When customer buy a big merchandise such as electronic merchandise, personal in-charge will delivery the product. If the customer get a wrong product they will make a complaint.

product

specific

  • Customer receive a product that do not operate correctly, employee will replace the new one based on terms and policy of company. 

personnel

  • This is when employee being rude to the customer and customer will make a complaint.

Importance of customer complaints.

  • Appreciate customer.

  • Able to handle effectively angry customer.

  • To revise service system and procedures.

  • Able to handle customer complaints effectively.

COMMUNICATION

- Is the process in which information, ideas and understanding are shared among two or more people.

VERBAL

TYPES OF COMMUNICATION

NON-VERBAL

- Is a communication that involve speaking to another person.

- Example, Face-to-face.

              Interview.

              Speaking over the                  telephone.

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- Is the process of communication through sending and receiving wordless between people.

- Example, Eye contact.

              Postures and body                  orientation.

              Facial expression. 

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