In store design have two types of store design it is:
store design
INTERIOR DESIGN
EXTERIOR DESIGN
INTERIOR DESIGN
- Comprises that interior of the store that the customer sees once her or she has entered the store.
- There are 3 main point that must retailer give attention when do a design interior:
envelop
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Is the internal structure and decoration of the building such as floor, ceiling and wall.
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Retailer must use a great design of the store to attract customer.
signage
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To give a direction for a customer where the location of the product.
internal
layout
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Retailer must arrange the fixtures and make sure customer easy to move freely.
There are 4 layouts that any store can use with that layout.
GRID LAYOUT
RACETRACK /
LOOP LAYOUT
BOUTIQUE
LAYOUT
SPINE LAYOUT
(1) GRID LAYOUT
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Majority retailer use this layout because low cost, easy to cleaning.
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Not only that, customer familiar with the location of the product.
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But certain retailer don't use this layout because it is plain and uninteresting.
(2) RACETRACK / LOOP LAYOUT
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Is a type of store layout that provides a major aisle to facilitate customer traffic that has access to the store's multiple entrance.
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Which this layout have only one door, customer will come in and come out use a same door.
(3) BOUTIQUE LAYOUT
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Arranged fixtures and aisles asymmetrically.
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This layout is where the location of cashier is in the middle.
(4) SPINE LAYOUT
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Is a variation of grid, loop, free form layouts .
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In one level have 2 department.
EXTERIOR DESIGN
- Is the external view of the store. So as a retailer, must use a great design because there are first impression customer before they enter.
- There are 5 requirement to increase a image of the retailer:
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To prevent shoplifters.
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Not only use a security guard, can use a door system for the store.
security
suitability
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Retailer must use a suitable signage with the types of product that they sold, to avoid customer confuse.
welcoming
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When customer enter the store have a music play welcoming. This is because retailer want customer feel comfortable and feel appreciate.
accessibility
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Retailer must provided facilities to the customer like a parking, trolley. This is because when retailer provided facilities customer will easy to come to the store.
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The location of the store must strategic. This is because customer will see and come to the store.